In his role of Marketing and Operations Specialist at Readability, Cameron leverages a legal background alongside digital marketing skills to create compelling and impactful campaigns. As a leading provider of digitally printed packaging solutions, Readability benefits from Cameron's creative flair and natural talent to help grow the brand to new audiences.
Accruing over a year of hands-on experience in marketing and operations at Readability, Cameron collaborates within a vibrant and cohesive team to consistently yield top-tier outcomes. He has earned multiple certifications in SEO, digital marketing and e-commerce from reputable entities like HubSpot Academy and Google, indicative of a dedication to continual growth and staying attuned to cutting-edge industry practices and trends.
Digital Marketing with HubSpot Academy - October 2023
Digital Marketing and E-Commerce Professional Certificate with Google - May 2024
SEM/SEO, Canva, Google Analytics, Digital Marketing, Content Creation
The shift towards eco friendly packaging is happening in real purchasing conversations every day. In this article we’ve brought some of those real world questions together into a practical FAQ, designed to help brands make the decisions on whether and how they should move to eco pouches.
Recyclable pouches are already familiar to most UK shoppers and brands, but as scrutiny around sustainability grows, awkward questions are being asked about whether recyclable pouches are actually being recycled.
Many brands are exploring more responsible packaging, yet despite growing awareness, progress towards real decisions is often hampered by uncertainty.
Digital pouch printing reduces some the financial pressures of new product development (NPD), supports faster launches and enables teams to explore recyclable packaging formats without committing to tens of thousands of units upfront.
Premium pet treat brands need to deliver two things at once: packaging that signals quality and packaging but also meets rising sustainability expectations.
There’s a certain amount of cynicism developing around claims of certain big brands to be ‘environmentally friendly’ or ‘sustainable’. This guide explains how to write credible, honest on‑pack claims without slipping into greenwashing.