Case Study: How We Perfected the 2kg Protein Pouch
This is the story of how we helped our customer to find the perfect pouch for their protein product.
Author: Sam Edney
Sam Edney - Sales Director at Readability
Sam's first year at Readability was as Customer Account Manager, before moving into Sales. Having spent four and a half years in our sales team, gaining extensive knowledge about packaging, labels, digital print, processes and of course our valuable customers, Sam was promoted to Sales Director. He also has previous sales experience having worked for the global technology group, Heraeus.
In his role as Sales Director, Sam helps our clients to identify and select the correct packaging solutions for their brand, specific products and target audience. Sam is always focused on keeping up to date with the latest in print, labels and packaging materials, and enjoys sharing this knowledge with clients and the rest of the team.
Education
NVQ 2 in Business Administration
Studied Sociology 2014-2015 at Long Road Sixth Form College
Expertise
Sales, Packaging, Product Marketing, Branding, Packaging Materials, Customer Service, Business Development, Creative Solutions, Sales Management, B2B, Digital Print, Sustainability, Problem Solving
All Articles by Sam Edney
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