Recyclable pouches are already familiar to most UK shoppers and brands, but as scrutiny around sustainability grows, awkward questions are being asked about whether recyclable pouches are actually being recycled.
Many brands are exploring more responsible packaging, yet despite growing awareness, progress towards real decisions is often hampered by uncertainty.
Digital pouch printing reduces some the financial pressures of new product development (NPD), supports faster launches and enables teams to explore recyclable packaging formats without committing to tens of thousands of units upfront.
Premium pet treat brands need to deliver two things at once: packaging that signals quality and packaging but also meets rising sustainability expectations.
There’s a certain amount of cynicism developing around claims of certain big brands to be ‘environmentally friendly’ or ‘sustainable’. This guide explains how to write credible, honest on‑pack claims without slipping into greenwashing.
By understanding and avoiding common mistakes, brands can move smoothly from the decision stage to full conversion to eco pouches.