Also known as multi-layer or piggyback labels, peel and reveal labels offer a range of benefits. Before we look at the benefits though, it’s important to understand what peel and reseal labels are.
Simply put, they are product information labels which can be opened and shut while retaining their quality. Peel and reseal labels are not to be confused with peel and reveal labels which do not effectively reseal after opening.
Peel and reseal labels are becoming more popular, especially for products supplied in bottles and cartons, for a number of reasons.
Let’s take a look at the top five benefits of peel and reseal labels.
1. Three for the price of one
Traditionally, regulatory small print, which can include warning texts or TPD compliance information, is produced separately from the bottle or carton in the form of a loose-leaf information leaflet. This leaflet is then placed with the product inside its packaging.
While the space afforded by such a leaflet can be invaluable, it becomes additional packaging which carries additional costs. More importantly, perhaps, it carries the risk of being easily separated from the bottle, meaning important information can be lost.
Instead of the limited space a simple label provides, peel and reseal labels offer an increased print area with up to five double-sided pages or layers. Even the most basic of peel and reseal labels offers three printable sides in place of the one that is achievable from simple labels.
This extra space is ideal to print additional information on. When small bottle labels are required to have large quantities of text such as the 10ml e-liquid labels the peel and reseal label is ideal.
2. A competitive advantage
The use of peel and reseal labels for cosmetics is a prime example of how important information can be included with a product, negating the need for printing information leaflets and other packaging.
Both the information leaflets and packaging require design time, they also incur greater printing costs on top of the costs for a simple label. By using a peel and reseal label, the consumer has less to contend with and suppliers greatly benefit from reduced costs gaining them a competitive advantage over those not using peel and reseal.
The ability to digitally print peel and reseal labels allows greater variety by being able to print multiple variations of labels without the hefty costs of traditional print.
The hidden benefit of reduced packaging is, of course, the positive impact it has on the environment. Less paper reduces our collective carbon footprint.
3. A flexible labelling solution
Experienced label manufacturers will be able to fully customise peel and reseal labels to ensure they are able to simultaneously meet both regulatory rules and marketing requirements.
We live in a world where multiple languages are spoken in a single country. As such, labelling needs to be flexible to address language barriers. Peel and reseal labels offer the flexibility to, for example, present the primary language on the outer label face, with additional languages printed on the inner sides of the label.
Peel and reseal labels are suitable for all sizes of bottles and cartons. With the additional benefit of being suitable for overprinting variable data (such as best before dates or product codes), it’s clear to see why these labels are so popular.
4. Quality, durability and aesthetics
It’s not every day that you see quality and durability and aesthetics used to describe something, especially labels! But for peel and reseal labels, those three words sum it up.
High-quality materials and inks are imperative to the quality and durability of any label but, probably, more so with peel and reseal. The repeated action of opening and closing a label requires quality materials and inks to ensure its durability. This combination ensures the label is able to withstand the effects of customer handling, oil and chemical spillages as well as extended storage conditions.
As with any label, branding can be successfully applied to peel and reseal labels making them aesthetically pleasing to consumers. This is particularly important where products are in a competitive market. Creative labelling can increase sales and brand recognition.
5. The versatility of a blank face
Understandably, there are times when one size doesn’t fit all and there needs to be a certain amount of versatility to labels to reduce costs and increase usability.
As well as fully printed peel and reseal labels, there is also the option for blank faced labels. This is where the inside layers of the label are printed with standardised information, such as legislation, yet the face is left blank enabling it to be tailored to different audiences. The blank labels can be run through a digital inkjet printer such as the Epson C7500 to individually personalise the label face, alternatively, they could be made with thermal transfer receptive label.
Peel and reseal labels from Readability
Readability has extensive experience in label printing. With over 20 years of supplying labels, we are highly skilled at delivering cost effective labels and solutions on time. Our peel and reseal labels are greatly valued by our customers who appreciate its wide-ranging benefits.
One of our customers said, of peel and reseal labels, “For e-liquid packaging, this is a possible alternative to a printed carton and a patient information leaflet’.
Of course, the proof is in the pudding! Request a free sample pack so you can see for yourself. Our print ready artwork guide is also available via our website. Download the guide and request a peel & reseal quote here.
Want to find out more about peel and reseal labels?
Call us at Readability on 01440 712273 or email email@example.com to discuss all your peel and reseal label requirements.