Privacy Policy

Readability understands the importance of keeping your information safe, private and secure. This notice details what happens and how we keep data safe (as in accordance with the Data Protection Act 1998). This document is being updated to include details of how we meet the GDPR guidelines due to come into enforcement May 25th 2018.

What information is collected and how is it used?

There are two types of information we collect from our customers:

Customer supplied information:

Contact forms, minimal information is taken to enable us to respond to your request. These generate an email that is sent to our secure email servers. Information is used to send out the information requested be that a sample pack, quote or call back. This information is stored in our CRM system, this is a Sage CRM as a prospective customer.

Online forms also have a tick box that you can subscribe to our mailing list should you wish, this is stored on MailChimp’s servers.

Online ordering, this website does not store or ever touch any card information, we never see these details and security checks are done by PayPal. The option to pay via credit or debit card on this site is a PayPal portal to making the checkout easier and still securely done on their system.

We collect your name, address, phone number, email address. We will never collect personal information without explicit consent. Professional information we hold will be accurate and up to date. If you find any inaccuracies in the information you have supplied, email us sales@readability.co.uk and we will amend it promptly, this will help avoid misdeliveries

Browser supplied information

We receive and store certain types of information whenever you interact with our website. For example, we collect data should you enter a competition, request a brochure, take part in a survey, request a newsletter or contact via one of the electronic forms provided. Occasionally we may also use the information we collect to notify you about regarding goods, services and offers we think you may find valuable. At points in our site where we collect personal information from you, you always have the option to opt out of any mailing list and further use of your personal information. If at any later stage you decide you would rather not receive such information please email

We use Cookies, what they are how we use them

Cookies are very small text files that are stored on your computer when you visit some websites. We use cookies to track shopping basket contents and remember where you are in the order process. You can disable any cookies already stored on your computer, but these may stop our website from functioning properly. The following is strictly necessary for the operation of our website.

This Website Will:

Remembers your shopping basket contents
Remember where you are in the order process

And:

Google analytics: Tracks which pages are visited.

User and event data retention: 14 months

Chrome users can use this to opt-out of being included in this data: Click Here

Google AdWords: Retargeting cookies to identify people who have already visited the site and not completed a conversion goal in an effort to return them to the site and complete a contact form or purchase.

You can opt out of these setting via your google account.  Click here

Hotjar: Site recordings, heat maps of websites, pop-up questions. It suppresses keystrokes and only collects emails if the users’ requests to be contacted after submitting a question or comment. Used to review the pages and product offerings.

Traffictruffle.com: Identifies company names of those visiting the site, and the pages they look at.  Traffic truffle does reveal phone numbers and publicly available email address of the company it identifies. It does not tell us who within the organisation is looking. This helps keep our marketing focused and reaching the correct people.

Linkedin.com: Can identify individuals that have a Linkedin account in order to send “in-mail” to them.

These are not strictly speaking required to make the website work, but help us improve the user experience better.

Users can prevent all tracking in browsers: Most browser companies offer instructions here are links to the big three.

Mozilla Firefox – Click here

Microsoft Explorer / Edge – Click here

Google Chrome – Click here

This website will not

Share any personal information with third parties.

Does Readability share the information it receives?

No. Any information provided to us stays with us and is never sold or given to third parties.

I want to make a complaint/request/ update any information held.

Readability undertakes to handle a complaint fairly and speedily. We will keep you informed either by telephone or email at each stage and will attempt to fully resolve your complaint within 48 hours. If you are not happy with the way your complaint is being handled you should write to our administration offices:

Readability, 47 Upper King Street, Royston, Hertfordshire, SG8 9AZ

Policy changes

As our user experience develops our policy may be subject to change. If we decide to do this we will post all changes on this page so that our customers are always aware of our privacy policy and the nature of the information we are collecting, how it is used and under what circumstances we disclose it. Any changes to the policies made by Selwood Products may take effect immediately.

Questions and Comments?

At Readability, we always welcome your questions and comments about privacy, please email us at sales@readability.co.uk.