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Why Digital Print for Packaging?
Digital printing is a four-colour process reproduction method that uses electronic files (such as PDF artwork) and dots of colour to produce an image using toner or ink.
Unlike conventional printing, digital print allows multiple designs to be printed without the need for costly plates. This makes digital print ideal for packaging.
Our customers come to us for digital print to alleviate the frustrations caused by long lead times, costly plate charges and the need for multiple sorts or designs.
Digital print is very cost effective for packaging because there is less initial setup involved. We can offer quick turnaround with jobs often printed and despatched within 2-3 days from artwork approval. Furthermore, jobs can be personalised as they are printed with variable data – such as a sequential number, name or address.
The benefits of digital print for packaging labels, cartons and pouches
- Speedy packaging delivery lead times
- Colour print stability on multiple repeat orders
- No plate costs
- Multiple designs or artworks handled in one run
- Date & BBE coding added at time of print
- No theoretical minimum order size
Readability offer the full suite of order management and customer communication tools. We have had many years’ experience managing complex packaging orders, ranging from small quantities across multiple designs and huge volumes where the printed label and carton must offer a stable colour match to enhance the customers’ brands.