Consistency is key when designing packaging - Readability Ltd

Consistency is key when designing your packaging

Published by Chris Edney on 25th June 2020 | General

Packaging is often just seen as something to protect your product while it’s shipped from A to B and sits on the shop shelf until it’s purchased. But, packaging is so much more than this!

Your packaging is a marketing tool. You can share key messages, demonstrate the quality of your product, and create brand recognition. Getting your packaging right is vital to helping your product stand out on the crowded shelf.

Product packaging design

We often see people making the same mistakes – inconsistent quality, varying colours and designs that don’t quite match up. That’s why we are delighted to add printed cartons to our offering. Both our cartons and labels are printed on HP Indigo digital presses, which are unequalled for print performance and colour stability, meaning we can guarantee the consistency of print quality and colour for your cartons and labels across multiple repeat orders. 

With almost 30 years in business our team are experienced enough to help with all of your design and print queries. We can advise you on the best substrates, designs and packaging types to use to make your product jump out. 

Our cartons

Our cartons are unrivalled for quality and print. Readability can offer:

  • The best creasing, glueing and perforating in the business
  • A wide choice of different substrates to print on, including silver
  • Almost endless finishes to really make your product stand out on the shelf
  • Delivery lead times from proof approval in under 10 days

We can supply a variety of carton sizes which are perfect for a range of products including CBD, E-Liquid, supplements and medications. 

Box packaging design

The benefits of digital 

  • Speedy packaging delivery lead times
  • Colour print stability on multiple repeat orders
  • No plate costs
  • Multiple designs or artworks handled in one run
  • No theoretical minimum order size
  • Date & BBE coding added at time of print

In addition, Readability offers a full suite of order management and customer communication tools. We have had many years’ experience managing complex orders ranging from small quantities across multiple designs and huge volumes where the printed label and carton must offer a stable colour match to enhance the customers’ brands.

Want to know more about our cartons? Contact the team today to get your hands on our sample pack.

Readability provides a range of specialist printed labels and packaging for even the most complex and custom product needs. Choose from a wide range of paper and synthetic label materials with multiple finishes and embellishments. We supply self-adhesive sticker labels suitable for frozen products, super-hot automotive parts and water or oil-based environments, as well as a standard pallet, box end and barcode labels. For further information, contact the team on 01440 712 273, email or complete our contact form here.

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