In today’s fast-paced world, brands are continuously seeking ways to streamline their operations and get their products to market quicker. One of the most significant advancements in this regard has been in the realm of packaging. Traditionally, the production of custom printed packaging has been a bottleneck, with long lead times that can delay product launches, stock refills, and seasonal promotions. However, digitally printed packaging has turned the tables, offering many benefits, with short lead times being the most impactful. In this context, Readability is leading the charge, offering industry-leading turnaround times, particularly for printed stand-up pouches, labels, and boxes.
The Power of Digital Printing
Digital printing has revolutionised the packaging industry by eliminating many of the time-consuming steps associated with traditional printing methods. Unlike conventional printing, which requires the creation of physical plates and extensive setup, digital printing is direct, requiring no plates, resulting in faster setup times, and allowing for on-demand printing. This means that brands can order exactly what they need, when they need it, reducing waste and inventory costs.
Additionally, digital printing offers unparalleled flexibility in design changes. Brands can update their artwork or make variations without incurring significant delays or costs. This agility is particularly beneficial in today’s market, where consumer trends and preferences change rapidly.
Readability’s Leading Edge in Digitally Print
For brands, custom packaging is not just about protecting the product; it’s an essential part of the brand’s identity and customer experience. This is where Readability shines. With an industry-leading turnaround time – just 7-10 days for pouches and boxes, and 5 days for labels – Readability stands out for brands looking to accelerate their market presence without sacrificing on quality.
There are many advantages of such quick turnaround times:
- Speed to Market: Launch products faster and capitalise on trends or seasonal demands. This speed can be a competitive advantage, allowing brands to outpace competitors and capture market share.
- Inventory Management: With lower Minimum Order Quantities (MOQs) and faster lead times, brands can manage their inventory more efficiently, reducing the risk of overstocking.
- Multiple SKUs, One Order: Digital printing uniquely allows for multiple SKUs (designs) within the same order without cost penalties, enabling brands to order a variety of products simultaneously. This flexibility is ideal for testing new markets or responding quickly to consumer preferences, all while maintaining cost efficiency and minimising inventory risks.
- Customer Satisfaction: Meet customer demands quicker, leading to improved satisfaction and loyalty. Consumers expect fast delivery, and being able to restock or launch new products quickly is crucial.
Success Stories
One prime example of the impact of Readability’s rapid turnaround times is when a major customer experienced significant damage to their warehouse, resulting in the loss of a large portion of their packaged inventory. Thanks to our industry-leading 7-10 day lead times, we were able to swiftly resupply their entire packaging order. This allowed the customer to minimise downtime and disruption to their operations, enabling them to resume normal production and distribution routines in a matter of days rather than weeks. Our ability to deliver replacement packaging so rapidly prevented costly delays and helped the customer recover quickly from an otherwise devastating setback to their supply chain. In crisis situations like this, the flexibility and responsiveness of digital print can be an invaluable asset.
Readability’s fast turnaround capabilities have also proven invaluable for brands facing unexpected supply chain disruptions. A supplement brand approached us with an urgent order after being let down by their previous packaging supplier, who failed to deliver on promised lead times and quality standards. With a major product launch looming, the brand needed high-quality printed pouches, and they needed them fast. Thanks to our streamlined digital printing process, Readability was able to supply the required pouches within just 10 working days from the initial enquiry. The superior quality and quick delivery allowed the customer to proceed with their launch as scheduled, avoiding potential revenue losses and customer dissatisfaction. Impressed by our responsiveness and quality, the customer has now transitioned to using Readability as their primary packaging partner going forward. This example underscores how our rapid turnaround times, combined with a commitment to excellence, can be a game-changer for brands navigating supply chain challenges or last-minute needs.
The Readability Difference
Beyond speed, Readability provides a comprehensive service that sets us apart. Our dedication to quality, combined with low MOQs, and dedicated account managers, ensures that brands not only get their products to market quickly but also have a support system to ensure that their packaging meets the highest standards.
In conclusion, digitally printed packaging represents a significant leap forward for brands, and Readability is at the forefront. Our commitment to providing industry-leading turnaround times, combined with a full suite of services tailored to the needs of modern brands, makes us a pivotal partner in the fast-paced world of consumer goods.
For brands looking to stay ahead of the curve, embracing the advantages of digitally printed packaging with a partner like Readability can be the key to unlocking new levels of success. Whether it’s responding to market trends, reducing waste, or simply getting products into the hands of consumers faster, the benefits are clear. In the world of fast-moving consumer goods, where every day counts, the choice is clear: digital printing is not just an option; it’s the future.
Don’t let packaging delays hold back your brand. Contact us today to learn how our fast, flexible, and high-quality solutions can benefit your business.
About the Author: Cameron Fisher
Cameron is our resident marketing and content expert, skills which he applies to his ever-growing knowledge of custom packaging and labels, helping push the Readability brand out to a growing audience.