Many companies have been choosing spouted pouches as their main packaging method. The industries this has been the most popular in have been cosmetics, food & drink products. But why is this and what are the benefits of spouted pouches?
What are spouted pouches?
Spouted pouches are a type of flexible packaging that can hold liquid or semi-solid products such as juices, sauces, soups and baby foods. They have a spout and a cap on one end that allow for easy dispensing and resealing. Spouted pouches offer many advantages over traditional rigid bottles for drinks and cosmetics companies, including a reduction in total weight shipped. Brands like Carex (click to see their pouch) are making this change to reduce total plastic used.
What are 3 reasons why big brands, like Carex, are making this switch?
1 – Cost savings:
Spouted pouches are cheaper to produce, transport and store than bottles. They require less raw material and energy to manufacture and they take up less space and weight in shipping and storage. Spouted pouches also reduce waste and disposal costs as they are more easily recyclable than bottles. The cost comparison we have carried out shows that ordering a printed spouted pouch can not only save cost, but also save time in production – as a ready to fill pouch is much easier to manage than a separate bottle and label.
2 – Consumer convenience:
For consumers, spouted pouches are, largely, more convenient for consumers than bottles. They are easy to open and close and can be consumed directly from the pouch without the need for a glass or a straw. Spouted pouches are easily resealable and can be stored in the fridge or freezer for later use, extending your products potential shelf life. Spouted pouches are ideal for on-the-go consumption, as they are portable, lightweight and durable.
3 – Brand differentiation:
Digitally printed spouted pouches allows companies to stand out from the competition and attract new customers. Digital print allows for high levels of variation and customisation, engaging with a multitude of potential clientele and putting you ahead of any competition on the shelf. An additional benefit of spouted pouches is that they can showcase a unique shape and design. For crowded spaces, digital print should be used by brands to enhance product identity – whether that focus is sustainability, a marketing space for other products or eye-catching designs – digital print allows brands to get their product noticed. Spouted pouches can be customised with various colours, graphics and features to suit different products and markets, they can be used to create a positive impression of the brand as innovative, eco-friendly and customer oriented.
What is a mono-laminate?:
A phrase that sounds like it should be complicated but is actually just as the name implies: a mono-laminate is a packaging type composed of one singular material. Some of the latest developments in spouted pouches have allowed Readability to offer its clients these mono-material pouches, including the spout itself. The difficulty many companies have with bottles and labels can be encouraging end users to remove the varying elements of packaging used to enable easy recycling. Mono-laminates negate this issue allowing an end user to throw the full product in one recycling bin.
Are you ready to take the next step?
Spouted pouches are a great option for those currently selling their products in bottles. They offer drinks, cosmetics and food companies a cost-effective, convenient and distinctive way to deliver their products to consumers. Spouted pouches can increase sales, profits and customer loyalty whilst reducing total impact on the environment. If you want to see a sample pack of our spouted pouches, click through to this link here.
About the Author: Sam Edney
Sam is our Sales Director, working with customers to find the best packaging solutions for their products, brand and target audience. With a passion for new materials and technology, all while keeping a firm focus on sustainability .