Custom printed packaging: The marketing tool you need? - Readability Ltd

Is custom printed packaging the marketing tool you didn’t know you needed?

Published by Sam Edney on 08th March 2023 | General

Gone are the days of packaging your product in a plain box or pouch. Consumers are actively looking for the next best product on the market and your packaging is the first ‘hello’ they receive from the shelf- so why not make it unforgettable using custom printed packaging?

Have you ever really sat down and thought about why consumers would choose one product over another? A national study conducted by ‘The Paper and Packaging Board and IPSOS’ highlighted that 72% of consumers agree that packaging design influences their purchasing decision. It is in today’s saturated markets that the first impression becomes vital to creating a relationship between your brand and your target consumer. You have approximately 3 seconds to do this. Let us help you to get it right the first time.

Your packaging matters! Did you know?

  • 81% of consumers have tried something new because the packaging caught their eye.
  • 63% of consumers have purchased a product again because of the appearance of its packaging.
  • 52% of consumers have changed brands because of new packaging.

(All above information sourced at: www.johnsbyrne.com)

While your product is the star of the show, the packaging it comes in should be a close second. Lots of businesses fall into the trap of spending time and effort creating a quality product and almost forget about what the product is packaged in. To effectively use custom printed packaging as a marketing tool you should 1. Understand your brand and what your target consumers want, 2. Tell or share a story about your brand, and 3. Include incentives for repeat purchases or advertise other ranges. Customised packaging is suitable for and used in several different industries- from food and drinks, to supplements and vitamins to cosmetics and personal care, you can use customisation to your advantage. The companies at the top of these industries are taking advantage of custom printed packaging and leveraging this free marketing space effectively.

So, what are the benefits of custom printed packaging?

  • Stand out, consumer focused packaging creating a professional and engaging appearance.
  • This can be utilised to create a unique consumer unboxing experience.
  • A special finish or design can leave a lasting impact on your consumers which leads to increased word of mouth marketing, social sharing, brand loyalty and ultimately, revenue for you.
  • Creates and builds brand awareness leading to brand recognition and repeat sales.
  • From a marketing point of view, custom packaging capture’s consumers attention and gives an opportunity to share an insight into your company with an already interested customer.
  • You can fully tailor your packaging to the size and shape of your product, reducing plastic waste in the form of excess packaging.
4 shiny printed cartons with Readability branding
(Above: Custom printed cartons with Readability)

What elements of your packaging can you customise?

If you choose Readability as your packaging supplier, you can fully customise:

O The dimensions.

O The material selection.

O The appearance and finish.

O The sustainability.

O The extra options, including resealable zippers or coffee valves.

Printed pouch containing granola
(Above: Custom printed pouch with Readability)

Many companies have told us they do not use printed packaging for a host of reasons. These include longer lead times which are associated with the custom packaging process; high MOQ’s putting businesses off creating multiple designs; or expensive origination costs that they are experiencing during the initial order stage and set up. I’m here to tell you it doesn’t have to be this way.

Shiny printed labels with Readability branding
(Above: Custom printed labels with Readability)

How can Readability help?

Readability are a UK based printed packaging supplier who helps its clients to get the most out of digital print. Supporting several industries, we offer 100% bespoke, stand-out consumer focussed packaging. From labels and boxes, to pouches, sachets and film, Readability provide some of the quickest lead times (differs depending on packaging type), highest quality print and materials, and lowest MOQ’s in the industry. We offer our clients detailed support and like to be involved in the selection process, offering 100% honest advice.

If you’re interested in an exploratory conversation about custom printed packaging, get in touch by completing a sample pack form here. Alternatively, connect with Sam on LinkedIn for regular packaging posts or for more information.

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