EU Implements New Packaging and Packaging Waste Regulation - Readability Ltd

EU Implements New Packaging and Packaging Waste Regulation

Published by Cameron Fisher on 15th May 2024 | General

The European Parliament has introduced the new Packaging and Packaging Waste Regulation (PPWR), aiming to significantly reduce packaging waste and promote sustainability across the EU. This regulation mandates a series of ambitious targets to address the growing concern of packaging waste, setting a new standard for the industry.

The PPWR sets forth stringent reduction targets, with a goal to cut packaging waste by 5% by 2030, 10% by 2035, and 15% by 2040. This is a critical measure, as without urgent action, packaging waste is projected to rise to 209kg per capita by 2030. To counter this, nearly all packaging materials must be fully recyclable by 2030, with new minimum recycled content targets for plastic packaging and specific recycling targets by weight.

From 2030, the directive bans disposable plastic wrappers, miniature bottles, very lightweight plastic bags, and certain types of packaging used in fast food chains. Additionally, take-away outlets will be required to allow customers to use their own containers and are encouraged to offer at least 10% of their sales in reusable cartons or cups. To further enhance recycling efforts, 90% of plastic bottles and drinks cans must be collected separately through deposit-return schemes or similar systems by the same year.

The PPWR emphasises sustainability by promoting the reduction of non-renewable resources, boosting recycling rates, and protecting the shelf life of food. However, it has faced criticism for allowing potential ‘greenwashing’ through a mass balance approach for calculating recycled plastic content, which some argue could lead to misleading green claims.

Industry collaboration is essential for navigating the complexities of these new regulations. The PPWR encourages a cohesive and connected approach to packaging circularity, marking a significant step toward achieving a sustainable future. With this regulation, the packaging industry is poised to make substantial progress towards a circular economy, aligning with the net zero carbon targets set in the 2015 Paris Agreement.

Readability’s sustainable options

At Readability, we are committed to supporting sustainable packaging solutions in line with the new EU regulations. Our range of eco-friendly packaging options includes:


We offer premium and standard recyclable pouches with increased thickness and higher barriers for enhanced reusability and recyclability. Our compostable pouches, made from non-GMO crop-sourced materials, are a testament to our pursuit of eco-friendly alternatives. We are also exploring kerb-side recyclable options for the near future.


We offer labels crafted from sustainable rock paper, ensuring compostability and a reduced environmental impact. Our synthetic material labels are recyclable and can match the bottle or tub material for seamless recycling. We also offer labels with 30% to 100% post-consumer recycled (PCR) content, produced digitally for enhanced eco-friendliness. Our goal is a closed-loop process, where recycled materials create new labels.


Our printed cartons are made from recyclable cardboard, ensuring they can be repurposed or recycled after use. By prioritising recyclable materials, we strive to minimise waste and promote eco-friendly practices throughout our packaging solutions.

With the new EU regulations, the push for sustainable packaging is more critical than ever. At Readability, we are ready to help your business transition to eco-friendly packaging solutions that meet the highest standards of sustainability.

Interested in our sustainable packaging options? Request a sample today to see how we can help your business meet these new regulations while supporting a greener future.

Join us in making a difference for a greener planet!

Share This:
Tweet Post Share

Talk to the experts

Get in touch to discuss your specific requirements or if you need any more information on any of our products or services.

This site uses cookies to improve our website services. OK