The Circular Economy of Flexible Packaging
In a world drowning in waste, the numbers are staggering: globally, we produce 141 million tonnes of plastic packaging each year, with 40% of all...
Author: Cameron Fisher
Cameron Fisher - Marketing at Readability
In his role of Marketing and Operations Specialist at Readability, Cameron leverages a legal background alongside digital marketing skills to create compelling and impactful campaigns. As a leading provider of digitally printed packaging solutions, Readability benefits from Cameron's creative flair and natural talent to help grow the brand to new audiences.
Accruing over a year of hands-on experience in marketing and operations at Readability, Cameron collaborates within a vibrant and cohesive team to consistently yield top-tier outcomes. He has earned multiple certifications in SEO, digital marketing and e-commerce from reputable entities like HubSpot Academy and Google, indicative of a dedication to continual growth and staying attuned to cutting-edge industry practices and trends.
Certifications
Digital Marketing with HubSpot Academy - October 2023
Digital Marketing and E-Commerce Professional Certificate with Google - May 2024
Expertise
SEM/SEO, Canva, Google Analytics, Digital Marketing, Content Creation
All Articles by Cameron Fisher
The Metallic Brilliance of EcoLux Pouches
Aesthetics and environmental responsibility both play crucial roles in packaging decisions, and EcoLux pouches emerge as a ground-breaking solution combining both. EcoLux pouches offer brands...
The Value of Professional Photos for E-commerce Brands
The way you present your products online can make or break your success. One of the ongoing debates in product presentation is whether to use...
The Ultimate Guide to Custom E-Liquid Cartons
For e-liquids and vape products, standing out on the shelves is crucial. At Readability, we specialise in creating custom printed e-liquid cartons that protect your...
EcoLux Pouches: A Game-Changer for Supplement Brands
In today’s health and wellness market, brands are always on the lookout for packaging that looks great and is kind to the planet. That’s where...
The Benefits of Custom Stand-Up Pouches
Packaging plays a crucial role in attracting customers and establishing brand identity. Finding the perfect packaging solution that combines functionality, sustainability, and aesthetic appeal can...
EU Implements New Packaging and Packaging Waste Regulation
The European Parliament has introduced the new Packaging and Packaging Waste Regulation (PPWR), aiming to significantly reduce packaging waste and promote sustainability across the EU....
Why Cereal Brands Should Switch to Pouches
Go against the grain The way a product is packaged can significantly influence its success in the market. For cereal brands, this means reconsidering traditional...
4 Tips for Designing Eye-Catching Packaging Pouches
Your product’s packaging plays a crucial role in capturing attention, conveying brand values, and ultimately driving sales. Stand up pouches are a versatile packaging solution...
EcoLux: The Superior Alternative to Traditional LDPE Pouches
For brands on store shelves, first impressions are crucial. While traditional LDPE pouches have long been a staple in the packaging industry, as market demands...
The Secret to Standout E-Liquid Packaging
For e-liquid products, standing out on the shelf is no small feat. The packaging is not just a protective casing; it’s the embodiment of your...
How Digitally Printed Packaging Revolutionises Lead Times
In today’s fast-paced world, brands are continuously seeking ways to streamline their operations and get their products to market quicker. One of the most significant...